The Integra Blog

Tools, Brand Names, Bias and Identity

Coming up: I will be writing a few short notes about how Muscle Activation Techniques fit into our style of personal training. In the meantime, here is a little bit on our philosophy.

Each of our clients comes to us for a specific goal(s): whether it be injury related, or performance related or somewhere in between like health or fat loss.

We don’t associate our whole identity with one specific type of training, they are tools (and in some cases just brand names of a small component of strength training!). We use the specific tools required to get specific results with our clients in the easiest and safest manner, often integrating many types of training.

We think that if you get sucked too far into the marketing and branding associated with a specific form of training (we have all done it), you become biased, and fail to see the bigger picture. We prefer to pull together and integrate the best parts of what works from ALL forms of training for our clients, to create a framework to achieve maximum results, rather than limiting ourselves to one particular theory or brand.